Professional Experience

A digital & Social marketing specialist with a strong track record in managing multi-million pound campaigns, developing & growing brands online and both at client & agency side over the past nine years. Accomplished across a wide range of marketing sectors including five years on major fashion brands - experience of direct marketing and building new businesses and growing existing businesses on-line in financial services, retail, fashion, travel, insurance. 


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Wilmslow COFFEE COMPANY LTD

DIRECTOR / owner 

2014 - 2018

Owned the best independent coffee shop in Wilmslow

serving the Best Coffee in Cheshire. 

I purchased a failing local business and rebuilt it into a successful independent coffee shop, competing against the big three, Starbucks, Costa Coffee and Cafe Nero  

I sold the business after 4 years in October 2018, Increasing the value of the business by a three-figure percentage.

Increased social media coverage by 300% in less than 4 weeks targeting only local followers increasing engagement and footfall.

Learnt to run a limited company over four years, with all the detail that goes with this, including, day to day operation, of the business, VAT, PAYE, accounts, payroll, HR etc.  – with no previous business experience, whilst working in the business seven days a week, leading a team of 10 people to deliver exceptional customer service. 

 

DFH

DIGITAL MARKETING MANAGER  

2012 - 2014

DFH are a loan brokerage and debt management business based in Manchester with a base of over 15,000 debt management clients 

Launched new verticals in the financial services market.

Managed the core PPC spend across various sites of over £2million p.a.

Online and offline Data management & the lead generation via seven key sites within a number of finance verticals including loans, bad credit, debt management bankruptcy, IVA, PPI & debt consolidation.

Increased sales conversion with detailed PPC analysis, 

campaign design and testing.

Designed bespoke reporting solutions to key business stakeholders. 

Detailed research & planning for the purchase of a price comparison site 

  

CARAT MEDIA MANCHESTER

DIGITAL MARKETING MANAGER

2006 - 2011

Responsible for strategic management of PPC accounts on Google, Yahoo & Bing with budgets in excess of £7 million per annum. 

Key client contact for digital relationships, management & creating highly sophisticated matrix reporting.

Managing development and training for team of search professionals.

Setup, building and management of PPC campaigns on all search engines including campaign data analysis & optimisation.

Google AdWords, Google Analytics and DART search

Using the latest granular account management techniques with highly targeted PPC ads and extensive use of negative keywords across a complex portfolio of crossover client brands 

Creation of campaign performance & strategy reports on a weekly basis for clients, identification of weak areas and evaluation of possible solutions for improvement.

 

LATITUDE 

Account Manager

2003 - 2005

Looked after major blue chip PPC clients for over two years, moving to the development of new products & services for latitude.

 

CHARLES PARRY & ASSOCIATES

2000 – 2003

Database account manager for JD Sports Customer loyalty card database and Manchester City Football Club retail database.

 

LBM

1995 – 2001

Managed relationships for major clients of LBM  

Database management and design and print management.


James was great fun to work with. He is passionate about search and was a great fountain of knowledge for more junior team members.
— Sally Silver, Head of Digital at M4C - GroupM

What I've Achieved in marketing

  • Ten years comprehensive experience in on-line marketing, with two of the largest Search Engine Marketing (SEM) Companies in Europe.

  • Client & Agency Side experience of Marketing

  • 20 Years marketing experience. .

  • Social Media expert

  • Created PPC Strategy, & delivered major paid search campaigns for JD Williams, Truprint, Selfridges, Magnet Kitchens, ghd, Phones 4u, BUPA, and Alliance & Leicester to SME’s.

  • Google Adwords Professional

  • Detailed knowledge of the “Search Landscape”.

  • Worked on Major Fashion on-line Brands for 5 years

  • Design and production of sales literature and research documentation.

  • Speaker at MMU

  • Small Business management.