A digital & Social marketing specialist with a strong track record in managing multi-million pound campaigns, developing & growing brands online and both at client & agency side over the past nine years. Accomplished across a wide range of marketing sectors including five years on major fashion brands - experience of direct marketing and building new businesses and growing existing businesses on-line in financial services, retail, fashion, travel, insurance.
Wilmslow COFFEE COMPANY LTD
DIRECTOR / owner
2014 - 2018
Owned the best independent coffee shop in Wilmslow
serving the Best Coffee in Cheshire.
I purchased a failing local business and rebuilt it into a successful independent coffee shop, competing against the big three, Starbucks, Costa Coffee and Cafe Nero
I sold the business after 4 years in October 2018, Increasing the value of the business by a three-figure percentage.
Increased social media coverage by 300% in less than 4 weeks targeting only local followers increasing engagement and footfall.
Learnt to run a limited company over four years, with all the detail that goes with this, including, day to day operation, of the business, VAT, PAYE, accounts, payroll, HR etc. – with no previous business experience, whilst working in the business seven days a week, leading a team of 10 people to deliver exceptional customer service.
DIGITAL MARKETING MANAGER
2012 - 2014
DFH are a loan brokerage and debt management business based in Manchester with a base of over 15,000 debt management clients
Launched new verticals in the financial services market.
Managed the core PPC spend across various sites of over £2million p.a.
Online and offline Data management & the lead generation via seven key sites within a number of finance verticals including loans, bad credit, debt management bankruptcy, IVA, PPI & debt consolidation.
Increased sales conversion with detailed PPC analysis,
campaign design and testing.
Designed bespoke reporting solutions to key business stakeholders.
Detailed research & planning for the purchase of a price comparison site
CARAT MEDIA MANCHESTER
DIGITAL MARKETING MANAGER
2006 - 2011
Responsible for strategic management of PPC accounts on Google, Yahoo & Bing with budgets in excess of £7 million per annum.
Key client contact for digital relationships, management & creating highly sophisticated matrix reporting.
Managing development and training for team of search professionals.
Setup, building and management of PPC campaigns on all search engines including campaign data analysis & optimisation.
Google AdWords, Google Analytics and DART search
Using the latest granular account management techniques with highly targeted PPC ads and extensive use of negative keywords across a complex portfolio of crossover client brands
Creation of campaign performance & strategy reports on a weekly basis for clients, identification of weak areas and evaluation of possible solutions for improvement.
2003 - 2005
Looked after major blue chip PPC clients for over two years, moving to the development of new products & services for latitude.
CHARLES PARRY & ASSOCIATES
2000 – 2003
Database account manager for JD Sports Customer loyalty card database and Manchester City Football Club retail database.
1995 – 2001
Managed relationships for major clients of LBM
Database management and design and print management.
What I've Achieved in marketing
Ten years comprehensive experience in on-line marketing, with two of the largest Search Engine Marketing (SEM) Companies in Europe.
Client & Agency Side experience of Marketing
20 Years marketing experience. .
Social Media expert
Created PPC Strategy, & delivered major paid search campaigns for JD Williams, Truprint, Selfridges, Magnet Kitchens, ghd, Phones 4u, BUPA, and Alliance & Leicester to SME’s.
Google Adwords Professional
Detailed knowledge of the “Search Landscape”.
Worked on Major Fashion on-line Brands for 5 years
Design and production of sales literature and research documentation.
Speaker at MMU
Small Business management.